Corporate Identity

In defining your brand, Dreamworks Media are prepared to do our homework, taking in all the necessary information and initiating research into your business, the industry as a whole and your intended target audience.

It's important to remember that brand is much more than just a colourful logo, on a very basic level it is your businesses name, yet it is surprising how often this key stage undergoes little more thought than a series of initials or a quirky description of the business's product or service. And with the rise of regular global travel, communication and the internet, your name is that much more imperative today.

On the subject of the logo, it is important that a number of key rules are abided to, including, practicality (does it work on both a small and vast scale, is it still as effective in black and white), media transferral (does the make up restrict the use of any one media type, does it hold qualities for animation to take place) and does it communicate successfully with the intended audience?

As with all Dreamworks Media work, we actively involve you, the client, in all key stages of production, from initial concepts to the decisive conclusion.

Finally, on completion of the creative, Dreamworks Media provide you with comprehensive guidelines in both printed form and on CD-ROM, covering every aspect of upholding the created image from layout and placement to corporate colours and typefaces. The CD-ROM also contains all logos, in several formats and every conceivable colour/type variation, fonts and brand files key to your business.